Media

 

Your Own Radio Show

 

Should you ever be so crazy as to want your own radio show? (I'm just kidding about the being "crazy" - sort of.) If you have been a very successful guest on a large number of shows, maybe you could consider your own show. I say this not to discourage you but to caution you to do your homework - big time! Know the time and expense involved. (I know a man who spent $12,000 on a new show on a commercial station and it bombed because he really did not thoroughly test it out first.) Don't spend money on air-time until you know you have a great show. Get a lot of advice. Email me with your idea. I'm your coach.

 

Here are some things to think about.

 

Consider the content

What is your overall message?

Is it needed?

Is it engaging?

Consider the format.

What length of program are you considering?

Is that length being utilized in the Christian radio market?

Is the genre teaching, story, etc.

Consider the outlet.

What stations in your market or nationwide use programs such as yours?

Consider your ability.

Is your presentational style radio-friendly?

Can you write and deliver your message in a way that elicits one of the following responses?

· I never knew that.

· I never heard it said that way before.

· Finally, some said it.

Have you been a guest on a radio or TV program? With what level of success?

Consider your time.

Can you deliver 60 daily programs up front and maintain the pace?

Can you keep up with the mail you hope comes in?

 Consider the cost.

Consider the cost.

Talk shows 15 minutes to an hour or two:

Are you prepared to spend up to $10,000 for six months of air time?

Do you have a financial backer?

Do you have a web site? Do you have a resource to sell that would provide

$20,000 a year?

Short feature:

Studio costs ($50 to $100/hour) or your own equipment and studio.

Costs for mailing, CDs or internet delivery costs.

Consider an alternate idea:

Develop your skill of being a guest on other people’s shows or consider an internet show.