Media Interviews

During the interview

1. Don’t rehearse the answers ahead of time with the host.

2. Be prepared for the host to take off in another direction.

3. Share your deep convictions with brevity and passion.

4. Use humor.

5. Relax and enjoy the interview.

6. Smile a lot. Show emotions on your face. Use gestures.

7. Be pleasantly assertive.

8. Use well practiced stories and answers, but sound spontaneous.

9. Give short, but complete answers. Don't talk on and on.